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This email correspondence between Victoria Pellar Price and a Target PR liaison took place before Target's CEO issued an apology to their employees.
Subject: RE: Target Donation to Tom Emmer
Dear Lena,
Thanks for your return call.
The effect on Target's recent campaign donation of $150,000.00 to the PAC MN Forward for Tom Emmer's (R) campaign for Governor in Minnesota has already had a national impact on consumers.
From San Francisco to the East Coast, the Internet is a buzz with anti-Target sentiment.
Though Target says the contribution was made for purely business reason it alienates half of Target's clientele.
Target Boycotts are already up on Facebook.
http://www.facebook.com/group.php?gid=140625909288550&v=wall&ref=mf
The current top story on NBC Bay Area's website is headlined "Target Supporting Anti-Gay Minnesota Candidate." "A recent Star Tribune article indicated optimism for Emmer's "wave" yet, the polls never gave him more than numbers in the low 40's and he is trending down, not up. The wave is rapidly becoming a ripple.
The article did point out some truths....
Some Republicans worry that Emmer has never run for anything outside his district and that his anti-government and anti-illegal immigrant beliefs could tie him to sentiments many Minnesotans find distasteful.
Part of the wave?
And not even all Republicans are on board...
Former U.S. Sen. David Durenberger, a moderate Republican, said Emmer is so divisive that he may not be able to broaden his base enough to win. Durenberger, who supports Independence Party candidate Tom Horner, said he used to be fan of Emmer's political musings, but is put off by what he says is a new, stronger edge. "It doesn't feel inclusive," Durenberger said. "You can't reach right of center from this far out."
Emmer's concern is not about the "little guys", its about corporations. He is concerned that our poor corporate giants can't make enough money and its those pesky workers who are asking for too much pay. And government wants too much in taxes."
http://www.mnpact.org/sblog/blog.php?id=2379
This is the view that many progressive Target customers have.
Here is the question:
What steps will Target take to show that Target isn't just supporting the anti-health-care, anti-wage increase, anti-illegal immigrant, anti-GLBT, anti-government, anti-union candidate, that Target is inclusive and also donates to candidates who aren't as narrowly focused, candidates who actually represent as many or more of Target's own customers? (There are actually more people who identify themselves as Democrats or progressives in MN)
Thanks so much for your participation..I have been a Target customer for years and have featured some Target products at PrairieHOMEliving.
Victoria Pellar Price
Subject: RE: Target Donation to Tom Emmer
Hi Victoria - from your note, you're aware that Target contributes to causes and candidates - on both sides of the aisle - based strictly on issues that affect our retail and business objectives. In fact, Target’s Federal PAC contributions year-to-date are very balanced between Republicans and Democrats, and we work collaboratively with legislators and officials at all points on the political spectrum. We are very proud to call Minnesota home, and we have a large stake in the continued economic growth of our state. It is critically important for us to be able to create jobs, serve guests, support communities and deliver on our commitment to shareholders.
Target also fosters civic engagement through a wide variety of nonpartisan efforts aimed at enhancing team member and citizen participation in the political process. We encourage team members and citizens to engage in civic activities in the ways that are most meaningful to them, as we believe that engaged communities are healthier and stronger communities.
I want to assure you that at the heart of our company are the diverse perspectives and backgrounds of more than 350,000 team members, and we have always focused on embracing diversity. It is this diversity that creates our unique and inclusive corporate culture while helping our company remain relevant and competitive.
Sincerely,
Lena
Thanks again for your reply Lena ,
Yes, I have been aware of Target's non-profit giving to the community. Please answer questions 1 through 5.
1. I would be interested in seeing Target's most recent Federal PAC contributions, for instance toward Minnesota candidates, both state and federal.
2. My understanding, for instance in the last House race in district 3, contributions were made to Erik Paulsen (R) former Target employee and none to his opponent Ashwin Madia (D).
3. Target has made contributions to Erik Paulsen's current reelection campaign, as far as I am aware none have been made to his opponent, Jim Meffert (D).
4. I'm also not aware of like-contributions to PAC's or directly to any of the DFL candidates running for Governor in Minnesota.(Kelliher, Entenza, Dayton)
Yes, I do see that the Target URL below lists the direct contributions made in 2006-07 of which it is stated that 28% went to the DFL, 22% went to Republicans and 50% went to non-partisan to candidates, caucuses and causes.
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-034171
I think the problem for a lot of people is that though Target may embrace diversity in many of its ongoing charitable activities, the corporation just donated to a candidate who does not share Target's value to "embrace diversity."
The controversy seems to emanate from Emmer's support of an anti-gay, anti-Semitic religious group. For Emmer to embrace this group "as good people" is totally outside Target's historical support for inclusiveness and "embracing diversity."
http://www.secularnewsdaily.com/2010/07/19/minnesota-gops-would-be-governor-anti-gay-anti-semitic-group-good-people/
The following comes from an article in the Minnesota Independent which characterizes Emmer as someone whose views aren't even in sync with Target's historical support for LGBT causes:
"OutFront Minnesota, Alliance for a Better Minnesota and a handful of other groups have begun to push back against the retailer, which is often seen as a huge backer of LGBT causes.
OutFront wrote a letter to Target CEO Gregg W. Steinhafel: “Emmer stands alone among candidates for governor in opposing equality for GLBT Minnesotans. Target should not stand with him. Target Corp. has long been a strong ally of Minnesota ’s GLBT community and OutFront Minnesota and many other GLBT organizations have looked to Target as a model of the corporate support for diversity.”
The group added, “Because of this, OutFront Minnesota is disappointed and appalled to learn that Target’s political action committee recently contributed $150,000 to a right-wing political group called Minnesota Forward, which is working to elect State Representative Tom Emmer – a candidate with a long history of attacks against GLBT Minnesotans and their families for his own political gain.”
Meanwhile, progressive group Alliance for a Better Minnesota, a group that has already released ads critical of Emmer, bought ads on Facebook targeting Target employees with information about Target and MN Forward.
Target is one of the largest sponsors of LGBT events around Minnesota each year including Twin Cities Pride and the Minnesota AIDS Walk. Twin Cities Pride says it is reviewing its partnership with Target following the disclosure of the company’s donation.
Adding to the pressure: A new blog and a half-dozen Facebook groups have cropped up, created by voters angry with Target’s decision to back MN Forward and Emmer"
http://minnesotaindependent.com/61801/target-targeted-over-pro-emmer-ad#more-61801
In the long run the controversy will continue to build, and ultimately it's going to hurt Target and the candidate because it brings that much more attention to Target and Emmer's vulnerabilities of which fair labor practices, real workplace diversity, fair wages, worker rights are part of the controversy. The rub that people are feeling goes deeper: it's not just about equality and non-discriminatory practices.
http://www.corpwatch.org/article.php?id=13508
5. What can Target do NOW to stop the snowball effect that ultimately could cost Target part of its customer base?
Best Regards,
Victoria Pellar Price
Hi Victoria - I appreciate your additional questions, but don't have anything to share at this time beyond the statement I sent. If that changes I will let you know. What I can tell you about contributions from our PAC, TargetCitizens, is that support is not based on party affiliation and that TargetCitizens has a history of balanced giving to candidates. I'm sure you're familiar with Federal PAC reporting on the FEC website.
Sincerely,
Lena
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